PRIVACY POLICY
This Privacy Policy describes how DE AURA (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit or make a purchase from our website, or otherwise interact with our Services.

Our store is hosted on Shopify. Shopify provides the e-commerce platform that allows us to offer our products and services to you. As a result, some of your personal information may also be processed by Shopify in order to support the operation, security, and functionality of our store.

By using our website or Services, you acknowledge that you have read this Privacy Policy.

1. PERSONAL INFORMATION WE COLLECT
When you visit our website, place an order, contact us, or sign up for updates, we may collect certain personal information from you, including:
– Your name
– Billing and shipping address
– Email address
– Phone number
– Payment information
– Order details and purchase history
– Device information, IP address, browser type, and usage data
– Any other information you choose to provide to us through our contact form or customer support enquiries

2. HOW WE COLLECT YOUR INFORMATION
We collect personal information in a number of ways, including when you:
– Visit or browse our website
– Place an order
– Contact us through our contact form or by email
– Subscribe to our newsletter or promotional updates (if applicable)
– Interact with cookies, analytics tools, or similar technologies used on our website

3. HOW WE USE YOUR INFORMATION
We may use your personal information for the following purposes:
– To process and fulfil your orders
– To arrange shipping and delivery
– To communicate with you about your order or enquiry
– To provide customer support
– To detect and prevent fraud or suspicious activity
– To improve our website, products, and customer experience
– To send you updates, promotions, or marketing communications, where permitted by law or where you have chosen to receive them
– To comply with legal and regulatory obligations

4. SHOPIFY AND THIRD-PARTY SERVICE PROVIDERS
Because our store is hosted on Shopify, Shopify may process certain personal information in order to provide hosting, checkout functionality, payment processing support, order management, security, and store performance services.

We may also share your information with trusted third-party service providers where necessary to operate our business, such as payment processors, shipping providers, website analytics providers, email service providers, or customer support tools. These service providers will only receive the information necessary to perform their services for us.

5. PAYMENTS
If you make a purchase through our website, your payment information is processed through Shopify’s payment infrastructure and/or the payment methods made available at checkout. We do not store your full payment card details on our own servers.

6. SHIPPING AND FULFILMENT
In order to fulfil and deliver your order, we may share your name, shipping address, phone number, and order details with shipping couriers, fulfilment partners, and logistics providers.

For international orders, your information may also be used for customs documentation and clearance where required.

7. COOKIES AND SIMILAR TECHNOLOGIES
Our website may use cookies and similar technologies to help the website function properly, remember your preferences, improve performance, and understand how visitors use our website.

Depending on your location, you may be shown a cookie banner or other privacy controls when visiting our website. You can also manage cookies through your browser settings, although disabling cookies may affect certain features of the website.

8. MARKETING COMMUNICATIONS
If you choose to subscribe to our newsletter or marketing updates, we may use your contact information to send you news, product launches, and promotional communications.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in the email, or by contacting us directly.

9. DATA RETENTION
We retain your personal information for as long as necessary to fulfil the purposes set out in this Privacy Policy, including to process orders, maintain business records, comply with legal obligations, resolve disputes, and enforce our agreements.

When your personal information is no longer required for these purposes, we will take reasonable steps to delete, anonymise, or securely store it in accordance with applicable law.

10. YOUR RIGHTS
Subject to applicable law, you may have the right to request access to the personal information we hold about you, and to request correction, update, or deletion of your personal information.

If you would like to make such a request, please contact us using the details set out below. We may need to verify your identity before responding to your request.

11. INTERNATIONAL TRANSFERS
As we offer shipping to selected international destinations and use service providers such as Shopify, your personal information may be processed or stored outside Hong Kong. By using our Services, you acknowledge that your information may be transferred to and processed in jurisdictions outside your place of residence, subject to appropriate safeguards where required.

12. SECURITY
We take reasonable steps to protect your personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

13. CHILDREN’S PRIVACY
Our website and Services are not intended for children, and we do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us so that we can take appropriate steps to remove it.

14. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our business practices, operational requirements, or legal obligations. Any updates will be posted on this page, and the updated version will take effect from the date of posting.

15. CONTACT US
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us at:

DE AURA
Email: hello@deaura.co
Address: Unit 12B, 16/F, BEA Tower of Millennium City 5, 418 Kwun Tong Road, Kwun Tong, Kowloon